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Multivariate Testing With Google Website Optimizer: The Final Word?

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February 2nd, 2012, 01:57

ernie.esme ernie.esme is offline

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Multivariate Testing With Google Website Optimizer: The Final Word?

This gives more traffic to likely "winners," getting the benefits of their higher conversion rates while possibly finishing the test sooner because now you're distributing traffic to a smaller set of variants.

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